Our promise is to give our clients a competitive advantage through deeper consumer and category insights. We do this by offering much more than just pure market research.

	Our foundations are firmly in the research industry; however, our skill set extends far beyond the research category drawing from disciplines such as brand planning, management consulting, innovations, media, forecasting, econometric modelling and ROI expertise.

	Every project we undertake is underpinned by 16 years of wisdom and experience gained from working at a local, regional & global level with the world's leading companies and brands.

	We're committed to helping you achieve your marketing and business goals. The Leading Edge's consultants are trusted advisors who understand, and make a positive impact on your business.

	Since The Leading Edge was founded in 1990 it has grown to a company of nearly 100 employees working across over 30 different countries. With offices in Sydney, Melbourne and Singapore and people on the ground in Asia and Europe we help our clients meet their business needs at either a local, regional or a global level.

	To ensure our clients would benefit from the many advantages that the internet could offer to research we set up a specialist division called Whetstone.